As Google and Microsoft plan to make the search experience better for consumers, small business will benefit. Some call it a search engine war. It is more like a search engine extravaganza. Read on. Google calls its new work the “Knowledge Graph” perhaps similar to Facebook’s Social Graph, but Google wants to inventory the 3.5 billion connections between the millions of “things” on the web and in the real world. Microsoft’s Bing rolled out its Social Search on May 15.
All of these major updates and shifts sound like corporate marketing speak on the surface, but underneath, they mean opportunity for the maker companies, small urban manufacturers, and small business owners who are doing a good job of “joining the social conversation.”