Facebook Ads are not working for GM (General Motors). So what. Those advertisements must be working for someone, somewhere or the internet juggernaut would not be on track for the much talked about Facebook IPO. Here’s the reality: Internet advertising, or any advertising, is a numbers game just like playing in a casino. If you play long enough, or at certain games, you’ll get a return on investment that keeps you coming back.
Your company may not get a huge return on its advertising spend, but just enough to justify the continued effort.